How To Build Your Personal Brand Through Blogging

Last updated on April 22nd, 2021 by Rahul Kumar Singh

With blogging, you can build your personal brand. Not only will you have an online presence, but you can also let your audience recognize your personal brand. 

Personal branding is not only applicable to athletes, celebrities, and businesses. It’s now an ideal method to show credibility and authority online. You can have personal branding regardless of whatever field you’re in. 

To be seen among the seas of bloggers, personal branding is necessary. Put simply, it’s a way of promoting yourself. 

The following are ways you can use blogging to build your personal brand: 

1. Have A Unique Style 

To make you shine around other businesses, you must have a certain style of blogging. This will define your personal brand whatever social media platforms you chose to use and your content. Establishing your brand’s unique style can be quite challenging to attain. But, despite being a slow process, you’ll eventually enjoy seeking the uniqueness of your style. 

Having the desire to be different among others might lead you to get sidetracked on your content. Thus, don’t rush yourself in seeking your blogging style.  

Take time in assessing yourself so that you can create a reflection of your personal brand. Or you can even hire a branding agency in Bristol to help you create your personal brand.

If you choose to blog, then you can consider these when choosing your unique style of blogging to make your personal brand known: 

• Images are Important: Consider your audience’s learning styles. If some of your followers could catch up with your written posts, it doesn’t mean that all were able to picture out what you wrote. Help them understand your blog by including images that suit your content’s general theme and style.  
• Replicate Your Style: Assuming you have posted quite a few blogs and saw that one of those has more shares and views than others. Try finding out why. Check that specific blog’s theme and writing style. 

Then, replicate how you created that blog. Apply it to your next posts as well. That way, you help your followers or audience associate your style. In this way, you just established a personal brand image. 

• Personality Attributes: As a content creator, try to be as original as possible. The first thing you can do is not to imitate others. Your audiences will know if you’re imitating. They can also see if your attributes shine in your content.  

Followers love successful personal brands because these brands show what they really are without faking personalities shown online.  

If you want to be successful, don’t lie to your audiences.  

2. Answer Questions 

Your potential client may be visiting other online platforms and are seeking answers to their questions. Take advantage of your blog’s availability by putting comment sections and placing a portion in your blog for questions as visitors might be seeking your expertise. Answering their comments will increase your website’s traffic, and you earn yourself a new follower.  

Communicating with your followers is a form of goodwill, and you can also share your knowledge with them. In this way, you’re slowly creating a relationship and building trust with your audience. At the same time, you’re marketing your content while building your personal brand. 

Bringing many audiences to your platform might be quite tricky. So, make use of some existing websites where people often post their questions. Take Quora, for example. It’s a website where students, workers, and others post their questions about a specific topic. Because anyone can post, anyone can comment as well as long as you have an existing account.  

Make use of this site in answering their questions. Include references from reliable sources for your answer to be informative and to be trustworthy. If you’ve posted a blog related to their question, you can even link your blog’s website in the comment section where you intend to answer.  

Also read – 967+ Blog Commenting Sites With High DA

3. Post Content Consistently 

Be consistent in posting content on your blog website. If you update your blog frequently, search engines might direct the users to your blog by using the correct keywords when searching. 

Besides, being consistent in blogging shows how persistent you are towards achieving your goals. It reflects your personality and your passion for content-making.  

If you genuinely love what you’re doing, you won’t get tired of posting the same content from time to time. It’s not necessary to post every day though. Don’t pressure yourself to update your site daily. A few times a week will do.  

By posting regularly, your audience will not forget you and eventually learn more about your brand. Remember, online presence is a big factor when making your personal brand popular. Thus, your audience will forget you when you only write content when you want to. This is one of the mistakes that bloggers make. 

4. Embrace Social Media 

Back then, social media started as a way to connect people across the globe. It has played a more significant role in the online community since then as it’s now a platform where anyone can promote a personal brand. 

To have a bigger audience, don’t limit yourself to one community. Be active on other social media platforms. Form a bigger group, and establish a great relationship with your audience. Regularly update your social media accounts to notify your followers on your new posts. You should also make sure that your social media blogs are what your target audience is looking for.

This way, you can use social media to grow your audience and let them recognize your personal brand. 

Conclusion 

Content creators seek to have a wide range of audiences. You can do this in many ways, such as digital marketing, increasing traffic, and more.  

But, for your personal brand to stand out, you should know how to blog. As stated above, it might take some time for you to make yourself different or unique among other creators. 

The first thing you should do is identify your personality attributes and connect with your followers by showing your true self. Another thing is by being consistent in posting your blogs to signify your online presence to your followers. Beautify your blog website by incorporating images.  

Lastly, engage in several online communities by answering questions on different websites and using social media platforms. Being a blogger is never easy, but if you have a burning passion for creating content, you’ll surely enjoy the process of making your personal brand known.